Customer Relationship Management or CRM’s use integrated technologies in order to improve interactions and grow business. As a cloud tool it is used to record and analyze all communication and business between companies and consumers. It is used by businesses to improve and manage relationships with customers and organize data about them. This deepens trust between both parties and provides better service by anticipating issues. Benefits from a CRM include streamlined sales processes, marketing, and service divisions. They keep customer data at your fingertips and benefit both parties.
Team members can reduce time spent inputting data between sales and see how well they (and their products) are doing. Departments are able to collaborate more easily to offer the best solutions to the customer. Predictive analysis of customer needs informs sales staff when to be there to close in on the deal, such as a contract renewal coming up. Sales managers can have reports generated on sales figures and individual performance to see what areas are doing well and customers that need to be contacted. More time can be spent communicating with customers about their needs which means better satisfaction and higher sales.
Making informed decisions will make any campaign more successful. CRM solutions offer you the data to plan ahead and stay competitive in a rapidly evolving field. For any business that wants to grow with their customers and ensure no service is lost in the process a CRM is a must. Using the information from social media teams can learn what products are trusted. Keep brands off your shelf if your customer base has no faith in them. Learn what customers are looking for by seeing what they like or mention online.
CRM’s record customer contact info such as phone, email, as well as websites and social media accounts. It also records customer activity automatically, which is used to give you a better understanding of their habits. Knowing this empowers you with a better understanding of the relationship and can then decide the best way to conduct business with them. For example, maybe a customer only buys later in the day after a competing business is closed. You can tell your company is the second-choice provider, and work to become their first option.
Issues and complaints are tracked through all mediums. No loss of information occurs so the best resolution can be found without having to repeatedly request details. If a customer calls in the specialist can look up information about them and speed up the entire process of the interaction. Being able to see interactions simplified makes it easy to predict customer issues. Knowing what might occur enables solutions to be prepared and increase customer satisfaction.
Having this system is excellent in not only retaining customers, but also acquiring them. Demonstrate a vested interest in new clients by catering to their preferences. Turn them into a repeat customer with superior customer service. Retain your customers by keeping an eye on order history, notice changes in buying habits and strategize accordingly.
Let everyone on your team know what your customers are thinking. Clear data promotes collaboration between departments to provide the best solutions for customers. Sales and marketing can work together to generate pricing for customers based on purchase history and replenishment. CRM’s scale with the company, so that as your customer bank grows your database increases along with them. Report on weekly or monthly basis can be created and forwarded to keep everyone updated on growth and performance.
Increase productivity by automizing time consuming tasks such as conducting follow ups with customers. Emails can be sent out automatically after an issue is resolved. Service representatives can see all client information before reaching out to them. If a call is passed to them all the info is available to pull up. Faster resolution is likely when all the facts are presented, and service reps can assist more customers in a day.
Customer Resource Management is a tool that everyone on staff will benefit from:
Ready to find out more?
Contact us by clicking the button below to get in touch with a Rev Parts Management Team Member!Contact Us